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La Performance De Exportación: Revisión Teórica Y Propuesta De Un Marco Integrador /

Author

Listed:
  • Losada Pérez, F.

    (Universidad de Santiago de Compostela (España))

  • Navarro García, A.

    (Universidad de Sevilla (España))

  • Ruzo Sanmartín, E.

    (Universidad de Santiago de Compostela (España))

  • Barreiro Fernández, J. M.

    (Universidad de Santiago de Compostela (España))

Abstract

El estudio de los factores que influyen en el resultado exportador de las empresas es una de las líneas de investigación más prolíferas en la literatura de marketing internacional. Sin embargo, no existe consenso entre los investigadores sobre cuáles son los principales determinantes que afectan a los resultados obtenidos por la empresa en su actividad exportadora. En este sentido, el principal objetivo de este trabajo, tomando como base los principales estudios recopilatorios sobre este tema, es proponer un modelo conceptual que recoja las principales variables que influyen en la performance de exportación. / The study of the factors that have an influence on firm’s export performance is one of the more fruitful lines of research in international marketing literature. However, there is no agreement among the researchers about which ones are the determinants that have an influence on the results of firms’ exporting activity. In this sense, starting from the main reviewing studies on this topic, the purpose of this work consists on proposing a conceptual model that contains the main variables that have an influence on the export performance.

Suggested Citation

  • Losada Pérez, F. & Navarro García, A. & Ruzo Sanmartín, E. & Barreiro Fernández, J. M., 2006. "La Performance De Exportación: Revisión Teórica Y Propuesta De Un Marco Integrador /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 12(1), pages 85-106.
    • Handle: RePEc:idi:jiedee:v:12:y:2006:i:1:p:85-106
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