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Systematic Mapping On Social Media And Its Relation To Business

Author

Listed:
  • Nicolas Alarcón, Carolina

    (University Santo Tomás (Chile))

  • Urrutia Sepúlveda, Angélica

    (Catholic University of Maule (Chile))

  • Valenzuela-Fernández, Leslier

    (University of Chile (Chile))

  • Gil-Lafuente, Jaime

    (University of Barcelona (Spain))

Abstract

The aim of this study is to analyse the reach of existing investigation on social media and its relation to companies throughout 2014–2015. To achieve the proposed, the study proceeds in classifying such information and identifying methods to study social media and it’s relation with different marketing associated topics. The research uses a mapping process that uses the database generated from references of Web of Science’s publications during 2014–2015, amounting to 185 articles. The results found that the initial method is a descriptive analysis on the usage of social media as a tool for marketing. Nevertheless, during the past years studies have proposed that social media is becoming more an instrument for marketing and business management. / 0

Suggested Citation

  • Nicolas Alarcón, Carolina & Urrutia Sepúlveda, Angélica & Valenzuela-Fernández, Leslier & Gil-Lafuente, Jaime, 2018. "Systematic Mapping On Social Media And Its Relation To Business," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 24(2), pages 104-113.
    • Handle: RePEc:idi:jermbe:v:24:y:2018:i:2:p:104-113
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    File URL: http://www.elsevier.es/en-revista-european-research-on-management-business-489-articulo-systematic-mapping-on-social-media-S2444883418300135
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    More about this item

    Keywords

    Systematic mapping; Social media; Internet; Business; Twitter; 0;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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