Investigating Linkage Between Customer Value And Technology Adoption Behaviour: A Study Of Banking Sector In India
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Cited by:
- Yoon, Byungun & Jeong, Yujin & Lee, Keeeun & Lee, Sungjoo, 2020. "A systematic approach to prioritizing R&D projects based on customer-perceived value using opinion mining," Technovation, Elsevier, vol. 98(C).
- Lutete C. Ayikwa & Johan W. De Jager & Elizma M. Wannenburg, 2022. "Analyzing Demographic Clusters Behavior and Perceptions towards eBanking in Emerging Free-Market Economies South Africa and Ukraine," Eurasian Journal of Business and Management, Eurasian Publications, vol. 10(3), pages 190-201.
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Keywords
Integrated technology adoption model; Banks; Personal disposition; Perceived usefulness; Perceived ease of use; Structural equation modelling; 0;All these keywords.
JEL classification:
- O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
- G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
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