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Analysis Of Efficiency Of Own And Franchised Units In The Spanish Franchise System

Author

Listed:
  • Díez Uli, Leyre

    (Universidad de Sevilla (España))

  • Velicia Martín, Félix

    (Universidad de Sevilla (España))

  • Rondán Cataluña, Francisco Javier

    (Universidad de Sevilla (España))

Abstract

In this work, we try to answer a key question: what are the more efficient units in franchising: owned or franchised? The literature on this specific field is very limited. To compare the efficiency of owned and franchised units we use the following variables: average sales per unit, average sales per employee and the average number of employees per unit for owned and franchised establishments. The analyses are carried out using the population of franchise chains, a database with the 1232 franchise chains existing in Spain at the end of 2015 has been created for this purpose. The results show the higher efficiency of owned regarding franchised units. / 0

Suggested Citation

  • Díez Uli, Leyre & Velicia Martín, Félix & Rondán Cataluña, Francisco Javier, 2017. "Analysis Of Efficiency Of Own And Franchised Units In The Spanish Franchise System," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 23(3), pages 165-172.
    • Handle: RePEc:idi:jermbe:v:23:y:2017:i:3:p:165-172
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    File URL: http://www.elsevier.es/en-revista-european-research-on-management-business-489-avance-resumen-analysis-efficiency-own-franchised-units-S2444883417300190
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    More about this item

    Keywords

    Franchising; Efficiency of franchise chains; Owned units; Franchised units; 0;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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