Motivación Del Empresario Y Atención Informativa En La Internacionalización: Un Análisis Regional En El Sector Español De Piedra Natural / Entrepreneurial Motivation And Informational Attention In Internationalization. Regional Study To Spanish Natural Stone Industry

Internacionalización, Motivación promoción, Motivación prevención, Atención informativa / This study focuses on an analysis of motivation by entrepreneurs as regards international expansion, and how their motivation impacts their informational preference. Entrepreneurs may be grouped according to their motivational orientation: promotion and prevention. Promotion entrepreneurs approach internationalization spurred on by an inherent motivation, whereas Prevention entrepreneurs engage in internationalization driven by the requirements of the competitive environment. Motivational orientation thus shapes the interests of the entrepreneurs. This study is carried out based on a regional analysis of the Spanish natural stone industry. The findings indicate that exploiting international opportunities is more closely linked to the personal motivation of the entrepreneurs (focus promotion) than to the demands of the competitive environment (focus prevention). With regard to informational concerns, the entrepreneurs consulted showed a clear preference for information related to support programmes, followed by issues linked to knowledge of markets. Nevertheless, entrepreneurs show different orientations and display quite differing informational concerns, especially in these regions leading the internationalization of industry.