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Customer Perception of E-Banking Services of Indian Banks: Some Survey Evidence

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  • R K Uppal

Abstract

In the post-LPG (Liberalization, Privatization and Globalization) era and Information Technology (IT) era, transformation in Indian banks is taking place with different parameters and the contours of banking services are dynamically altering the face of banking, as banks are stepping towards e-banking from traditional banking. On the basis of five-point likert-type scale, this paper empirically analyzes the quality of e-banking services in the changing environment. With different statistical tools such as weighted average method and ranking, the paper concludes that most of the customers of e-banks are satisfied with the different e-channels and their services, but the lack of awareness is a major obstacle in the spread of e-banking services. The paper also suggests some measures to make e-banking services more effective in the future.

Suggested Citation

  • R K Uppal, 2008. "Customer Perception of E-Banking Services of Indian Banks: Some Survey Evidence," The IUP Journal of Bank Management, IUP Publications, vol. 0(1), pages 63-78, February.
    • Handle: RePEc:icf:icfjbm:v:7:y:2008:i:1:p:63-78
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    Cited by:

    1. R. K Uppal, 2011. "Global Crisis: Problems and Prospects for Indian Banking Industry," Journal of Economics and Behavioral Studies, AMH International, vol. 2(4), pages 171-176.
    2. Dhiraj Sharma, 2012. "Does Technology Lead to Better Financial Performance? A Study of Indian Commercial Banks," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 10(1 (Spring), pages 3-28.

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