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E-Lifestyle Conceptualization: Measurement Model Validation Using Variance Based Structural Equation Modeling (SEM-PLS)

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  • Siti Hasnah Hassan
  • T. Ramayah
  • Amin Maghsoudi
  • Osman Mohamed

Abstract

The purpose of this paper is to examine the epistemic nature of e-lifestyle conceptualization and to asses a proposed second-order formative-formative model for consumer e-lifestyle. Through a two-step approach of formative-formative model using partial least square analysis, the four constructs of consumer e-lifestyle was assessed and validated. The empirical results reveal the absence of multicollinearity while nomological, and discriminant validity were affirmed. This study has confirmed the e-lifestyle model as formative first-order and second-order hierarchical latent construct which was previously operationalized by means of reflective dimensions. This investigation merely represents a starting point in e-lifestyle conceptualization using SEM-PLS. To improve the validity and generalization of the scale proposed in the study, further cross-cultural validation through a greater population is recommended. Beyond validating e-lifestyle model as a second-order construct, this study is able to provide ample opportunity for marketers to know more about the weight and importance of each dimension of e-lifestyle. This research contributes to current consumer behavior literature on what factors affect consumer e-lifestyle that pave a way for marketers to have a better understanding toward their consumer e-lifestyle and hence execute related marketing strategies. Â

Suggested Citation

  • Siti Hasnah Hassan & T. Ramayah & Amin Maghsoudi & Osman Mohamed, 2015. "E-Lifestyle Conceptualization: Measurement Model Validation Using Variance Based Structural Equation Modeling (SEM-PLS)," Modern Applied Science, Canadian Center of Science and Education, vol. 9(2), pages 307-307, February.
    • Handle: RePEc:ibn:masjnl:v:9:y:2015:i:2:p:307
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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