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Study on Agricultural Insurance Based on Products Marketing

Author

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  • Lixin Tang

Abstract

Agricultural insurance is a kind of important measure to stable agricultural production and countryside social life. But in China, the development of agricultural insurance faces up with difficult position. This paper analyzes the characteristics of agricultural insurance, introduces overseas agricultural insurance situation, and then puts forward innovative thoughts on agricultural insurance. Agricultural insurance should put a lot of efforts in marketing pattern.

Suggested Citation

  • Lixin Tang, 2009. "Study on Agricultural Insurance Based on Products Marketing," Modern Applied Science, Canadian Center of Science and Education, vol. 3(7), pages 1-48, July.
    • Handle: RePEc:ibn:masjnl:v:3:y:2009:i:7:p:48
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    File URL: https://ccsenet.org/journal/index.php/mas/article/view/3044
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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