IDEAS home Printed from https://ideas.repec.org/a/ibn/masjnl/v14y2020i6p21.html
   My bibliography  Save this article

The Impact of Knowledge Management on the Marketing Performance of Small and Medium Enterprises in the State of Kuwait

Author

Listed:
  • Abdulmohsen S. Z. Al-Ajami
  • Marzouq Ayed Al-Qa’eed

Abstract

The study aimed to measure the Impact of Knowledge Management on the Marketing Performance of Small and Medium Enterprises in the State of Kuwait. The population of the study comprised of the owners of small and medium enterprises in the State of Kuwait. An appropriate sample of 150 respondents was used and 124 valid questionnaires were retrieved for analysis. The study reached an effect of knowledge management has been found on the marketing performance in small and medium projects in the State of Kuwait. This reflects the importance of attention to diversifying the sources of obtaining knowledge from the environment surrounding the project in a manner that can be used to its advantage in order to improve the level of its marketing performance. The study also highlighted that the opinions of the study sample on the impact of knowledge management on the marketing performance in small and medium enterprises in the State of Kuwait do not differ according to their practical experiences and scientific qualifications.

Suggested Citation

  • Abdulmohsen S. Z. Al-Ajami & Marzouq Ayed Al-Qa’eed, 2020. "The Impact of Knowledge Management on the Marketing Performance of Small and Medium Enterprises in the State of Kuwait," Modern Applied Science, Canadian Center of Science and Education, vol. 14(6), pages 1-21, June.
    • Handle: RePEc:ibn:masjnl:v:14:y:2020:i:6:p:21
    as

    Download full text from publisher

    File URL: https://ccsenet.org/journal/index.php/mas/article/download/0/0/42724/44634
    Download Restriction: no
    File URL: https://ccsenet.org/journal/index.php/mas/article/view/0/42724
    Download Restriction: no
    ---><---

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:masjnl:v:14:y:2020:i:6:p:21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.