Sustainability, Quality of Life and Challenges in an Emerging City Region of George Town, Malaysia

High urbanization in Asia has given rise to the necessity to revisit its planning strategies towards the notion of livability and sustainability. This has called upon a need to accommodate the living capacity and ability of cities to provide welfare to their populations. Cities become complex and contradictory spaces if problems with accessibility towards basic necessities, inefficient transportation systems, environmental degradation, urban poverty, social exclusion and collapsing community values are not tackled with scrutiny of the standards needed for the urban quality of life (QoL). This paper aims to describe the urbanisation processes that challenge the livability and sustainability of George Town, the world heritage site of Penang, Malaysia. Using questionnaires and in-depth interviews with respondents, data were collected to explore the quality of life indicators and to assess the extent of urban sustainability and the challenges faced by the local communities. With the notion of an emerging mega urban region, the success of George Town in planning and projecting a sustainable urban development model is a step towards eliminating contemporary urban challenges and to promoting its cultural heritage. In this way forward, the role of the local authorities is crucial to propel George Town towards a livable city status that is culturally preserved.