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“Live Tilapia†: Diversifying Livelihoods for Rural Communities in México

Author

Listed:
  • Verónica Lango-Reynoso
  • Juan Reta-Mendiola
  • Alberto Asiain-Hoyos
  • Katia Figueroa-Rodríguez
  • Fabiola Lango-Reynoso

Abstract

This study documents the socioeconomic impact of an innovation based on the marketing of live aquaculture products in rural communities as the Live Tilapia Points of Sales (LTPOS). A case study research conducted where the participatory strategy of “Simultaneous Production Growth Groups†(SPGG) was applied for technology innovation, which includes technology modules, organizational strategy and operational management. The results were evaluated socially and economically. In 14 months, 3531.50 kg of live tilapia were distributed in four local places for sale and self-consumption. The system obtained a BCR of 1.23 and offered as well to the rural population an alternative of fish consumption in better freshness conditions than the regular fish supply. It brings up an extra income to the main market chain participants and development of aquaculture capabilities. Therefore, the LTPOS is a viable option for diversifying livelihoods and improving regional rural population income.

Suggested Citation

  • Verónica Lango-Reynoso & Juan Reta-Mendiola & Alberto Asiain-Hoyos & Katia Figueroa-Rodríguez & Fabiola Lango-Reynoso, 2015. "“Live Tilapia†: Diversifying Livelihoods for Rural Communities in México," Journal of Agricultural Science, Canadian Center of Science and Education, vol. 7(10), pages 101-101, September.
    • Handle: RePEc:ibn:jasjnl:v:7:y:2015:i:10:p:101
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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