IDEAS home Printed from https://ideas.repec.org/a/ibn/jasjnl/v5y2013i11p150.html
   My bibliography  Save this article

Farmers Use of Icts for Marketing Information Outlets in Oyo State, Nigeria

Author

Listed:
  • R. Oyeyinka
  • R. Bello

Abstract

The study examined the use of ICTs for accessing marketing information outlets in Oyo State, Nigeria. A simple random sampling technique was used to select 150 respondents for the study. Data collected were analysed using frequencies counts and percentages to describe the findings while, Chi-square and PPMC were used to test for relationship between the variables in the study hypotheses. The results of the findings showed that majority (70%) of the sampled respondents were male while (69.3%) were married with (84%) of them having a family size of less than five members. Large proportion (59.3%) of the respondents fall within the ages of 31-50 years, and majority (74.7%) of them were rural residence. The results also showed that majority (81.3%) of them required information for the sales of their agricultural products. The major sources of agricultural marketing information outlets to the respondents were fellow farmers (81.3%), radio (85.4%) and GSM (83%).The study found that (61.3%) of the respondents were in low level category of ICTs users. Inferential statistics indicates that, there were significant relationship between level of use of ICTs for agricultural marketing information and marital status (?2=10.46, p>0.05) and level of educational attainment (?2=16.35, P>0.05). However, age (?2=5.5, p<0.05), sex (?2=5.99, p<0.05) and family size (?2=6.22, p<0.05) had no significant relationship with marketing information outlets. PPMC analysis revealed that radio(r=0.28, p>0.05), fellow farmers(r=0.19, p>0.05) and GSM (r=0.88, p>0.05) as a source of marketing information were highly significant. The study recommends that government and other stake holders in the information and communication technology industries should endeavour to eliminate the identified barriers to the effective use of ICTs for marketing information outlets in the study area.

Suggested Citation

  • R. Oyeyinka & R. Bello, 2013. "Farmers Use of Icts for Marketing Information Outlets in Oyo State, Nigeria," Journal of Agricultural Science, Canadian Center of Science and Education, vol. 5(11), pages 150-150, October.
  • Handle: RePEc:ibn:jasjnl:v:5:y:2013:i:11:p:150
    as

    Download full text from publisher

    File URL: https://ccsenet.org/journal/index.php/jas/article/download/31275/18302
    Download Restriction: no

    File URL: https://ccsenet.org/journal/index.php/jas/article/view/31275
    Download Restriction: no
    ---><---

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:jasjnl:v:5:y:2013:i:11:p:150. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.