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Motivations for Using Social Media: An Exploratory Factor Analysis

Author

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  • Jamal Al-Menayes

Abstract

This study aimed to examine motivations to use social media in a sample of university students. Grounded in the theory of Uses and Gratifications, the current research sough to delineate user motivations with exploratory factor analysis. To reach the study goals the researcher used cross-sectional survey methodology in which a questionnaire was distributed to 1327 undergraduate students with their consent. The analysis of the data revealed that almost all respondents used social media. Based on factor analysis results, their motivations for doing so are entertainment, information seeking, personal utility and convenience. These factors were positively related to the user’s experience, time spent, and level of satisfaction with social media. Future studies should consider the cultural values of users and examine other possible motivations, taking into account their context.

Suggested Citation

  • Jamal Al-Menayes, 2015. "Motivations for Using Social Media: An Exploratory Factor Analysis," International Journal of Psychological Studies, Canadian Center of Science and Education, vol. 7(1), pages 1-43, March.
    • Handle: RePEc:ibn:ijpsjl:v:7:y:2015:i:1:p:43
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    Citations

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    Cited by:

    1. Rui Qiao & Cong Liu & Jun Xu, 2024. "Making algorithmic app use a virtuous cycle: Influence of user gratification and fatigue on algorithmic app dependence," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-10, December.
    2. Dian Jin & Wan Anita Wan Abas & Syafila Kamarudin, 2024. "Examining the Effects among Motivation Needs, Satisfaction, and Instagram Continuance Intention in Malaysian Students," Studies in Media and Communication, Redfame publishing, vol. 12(1), pages 42-57, March.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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