Exploring the Persistence of Negative Emotional Memories Over Positive Ones: A Qualitative Study

This study explored the persistence of negative emotional memories over positive ones using a qualitative methodology. By examining participants' lived experiences and perspectives, the study aimed to uncover the underlying factors contributing to the persistence of negative emotional memories. In the research, the purposive sampling approach was employed to select participants with diverse backgrounds, experiences, and ages ranging from 18 to 60. The participants were interviewed with semi-structured, open-ended questions to explore their emotional memories. The selection criteria included the participants' ability to reflect on their emotional memories and effectively communicate their thoughts during interviews. The concepts of emotional memories emerged from the data. The results revealed that negative emotions are remembered more vividly and persistently than positive ones. These negative emotions left a lasting impression, with details and sensations remaining vividly etched in participants' minds over extended periods. Negative emotions that align with prevailing cultural values are more likely to be encoded and recalled. In most cultures that value emotional expressiveness and authenticity, negative emotions may be recalled more prominently, reflecting their perceived significance in representing genuine human experiences.