The Impact of COVID-19 on Travelers’ Travel Behavior

The purpose of this paper is to investigate the impact of a global pandemic, Coronavirus (COVID-19), on travel behavior by integrating crisis management with other behavior variables. Online surveys via the Amazon Mechanical Turk website were used for data collection. A total of 1978 responses were collected from 19 countries (September, 2020); 1607 valid cases were undertaken for the data analysis. The results suggest that crisis management intervention was the most influential factor impacting travel behavior during the COVID-19 pandemic. Non-pharmaceutical interventions followed as the second most influencing predictor. . Personal traits were the only variable that recorded a negative relationship with travel behavior. This study has significant practical and theoretical implications since it adopted the extended model of goal-directed behavior while including crisis management intervention, which is a unique approach. Although attitudes generally strongly influence travel behavior, in a pandemic situation, such relationships weaken. In terms of practical implications, it has become apparent that firms and governments should implement integrated risk management and crisis management strategies. Travelers need to be reassured that these tourist destinations have become safe again. This will likely decrease the risk factor, therefore influencing them to travel to this region. This study contributes to understanding how a global pandemic influences travel behavior It will be invaluable in predicting the early reflections of travelers as the pandemic ends.