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The Possibility of Using the Internet to Transform the Role of Its Users to Promoters of Medical Products in Jordan

Author

Listed:
  • Muhamad Abu-Jalil
  • Ashraf Aaqoulah

Abstract

This study aimed to identify the role of Internet technology in transforming the role of its users to promoters of medical products in Jordan. The study found that there are statistically significant effects of independent variables (multipurpose and advanced Internet programs, reduced costs of the use of Internet programs, collective and interactive communication via the Internet, and Internet information abundance and variety of its resources) on the dependent factor, which is transformation of the role of Internet users to promoters of medical products in Jordan. The study recommended increasing attention on networks to promote medical products in Jordan. This is consistent with the fact that promotion via networks has become an effective way to support and enhance the image of products and its delivery to the target group in all markets around the world.

Suggested Citation

  • Muhamad Abu-Jalil & Ashraf Aaqoulah, 2016. "The Possibility of Using the Internet to Transform the Role of Its Users to Promoters of Medical Products in Jordan," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(3), pages 163-163, February.
    • Handle: RePEc:ibn:ijbmjn:v:11:y:2016:i:3:p:163
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    References listed on IDEAS

    as
    1. Ellis-Chadwick, Fiona & Doherty, Neil F., 2012. "Web advertising: The role of e-mail marketing," Journal of Business Research, Elsevier, vol. 65(6), pages 843-848.
    2. Andreea A.S. Ionescu & Raul Serban, 2012. "Presentation of various types of electronic business available on the Internet, Advantages, Disadvantages, Key Requirements and Security, Implementation Model of an Electronic Business," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(3), pages 179-196, July.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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