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A Study on the Construction of Chinese Food Enterprises' Integrity Evaluation System：A Consumer Perspective

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  • Xiaoqin Liu
  • Jie Qiu

Abstract

With the heightened awareness of global public health issues, which has increasingly drawn attention to the topic of food safety, the integrity of food enterprises has emerged as a central focus in society.Previous research on corporate integrity in the food industry has largely been conducted from the perspectives of government and management. This paper attempts to construct a corporate integrity evaluation system from the consumer perspective, thereby addressing a gap in the current research landscape. In this study, we collected consumers' views on corporate integrity through a questionnaire survey and analyzed the data using SPSS 25.0 and AMOS 24.0. This paper ultimately constructs a corporate integrity evaluation system comprising four factors, six dimensions, and thirty-two indicators. Notably, a newly identified factor arising from the COVID-19 pandemic, termed "epidemic prevention integrity," clearly demonstrates its significant influence on corporate integrity.

Suggested Citation

  • Xiaoqin Liu & Jie Qiu, 2025. "A Study on the Construction of Chinese Food Enterprises' Integrity Evaluation System：A Consumer Perspective," International Business Research, Canadian Center of Science and Education, vol. 18(2), pages 1-65, April.
    • Handle: RePEc:ibn:ibrjnl:v:18:y:2025:i:2:p:65
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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