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Changes in Consumption Habits in Restaurant Diners before and during the COVID-19 Pandemic, in Cancun, Quintana Roo

Author

Listed:
  • Mauro Felipe Berumen Calderón
  • Damayanti Estolano Cristerna
  • Sandra Guerra Mondragón
  • Angelica Selene Sterling Zozoaga

Abstract

Diverse factors can influence consumers' purchase intention leading them to change their consumption habits. The COVID-19 disease has influenced the population's behavior patterns, lifestyle changes, and food consumption impacting the restaurant sector. This research is a non-experimental, cross-sectional with a quantitative approach. The correlational scope proved the association and variability referring to the consumption habits of diners in Cancun, Quintana Roo, showing the changes that defined this population before and during the pandemic. Significant variations showed up- the average group size for eating out during labor days leads to an estimate of a decrease of 44.1% in weekly income for restaurants derived from group behaviors. In their habits with friends and family, this same variable decreased by 56%.

Suggested Citation

  • Mauro Felipe Berumen Calderón & Damayanti Estolano Cristerna & Sandra Guerra Mondragón & Angelica Selene Sterling Zozoaga, 2022. "Changes in Consumption Habits in Restaurant Diners before and during the COVID-19 Pandemic, in Cancun, Quintana Roo," International Business Research, Canadian Center of Science and Education, vol. 15(6), pages 1-65, June.
    • Handle: RePEc:ibn:ibrjnl:v:15:y:2022:i:6:p:65
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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