Brand Tribe Paradoxes: An Overview with Empirical Evidence from Pakistan
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- Veloutsou, Cleopatra & Moutinho, Luiz, 2009. "Brand relationships through brand reputation and brand tribalism," Journal of Business Research, Elsevier, vol. 62(3), pages 314-322, March.
- Nuttall, Peter & Arnold, Sally & Carless, Luke & Crockford, Lily & Finnamore, Katie & Frazier, Richard & Hill, Alicia, 2011. "Understanding music consumption through a tribal lens," Journal of Retailing and Consumer Services, Elsevier, vol. 18(2), pages 152-159.
- Muhammad Farooq & Valliappan Raju, 2019. "Impact of Over-the-Top (OTT) Services on the Telecom Companies in the Era of Transformative Marketing," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 20(2), pages 177-188, June.
- Yuan Lee & Insin Kim, 2019. "A value co-creation model in brand tribes: the effect of luxury cruise consumers’ power perception," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 129-152, March.
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JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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