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The Impact of Exposure to the Game of Thrones on Saudi Male Identity

Author

Listed:
  • Merfat Alardawi

Abstract

The objective of this study is to examine the impact of Game of Thrones on the cultural identity of young Saudi males. The study also discovered the reasons why Saudi males watch American TV series (Game of Thrones) from a critical cultural perspective. This study has collected the data using an online survey conducted on 63 Saudi male adolescents with age ranging from 15 to 25 years who regularly watched Game of Thrones. The results show that the cultural identities of Saudi males are not negatively impacted because there are only limited viewers of this American drama series. The result reveal that 81.0% participants have watched Game of Thrones “alone” but only for having fun, learning a new culture and passing time. The relationship between age, education with respect to time spent on watching Game of Thrones and respective opinions are statistically significant. The study concluded that learning English language, acting like characters of the drama series and watching their favorite actors and actresses are the main motives of watching this TV series.

Suggested Citation

  • Merfat Alardawi, 2020. "The Impact of Exposure to the Game of Thrones on Saudi Male Identity," Asian Social Science, Canadian Center of Science and Education, vol. 16(11), pages 1-56, November.
    • Handle: RePEc:ibn:assjnl:v:16:y:2020:i:11:p:56
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    References listed on IDEAS

    as
    1. Amer Aljammazi & Hilal Asil, 2017. "The Influence of Turkish TV Dramas on Saudi Consumers’ Perceptions, Attitudes and Purchase Intentions toward Turkish Products," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(1), pages 206-224, January.
    2. Ahmed Al-Rawi, 2020. "US public diplomacy in the Middle East and the Digital Outreach Team," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(1), pages 18-24, March.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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