IDEAS home Printed from https://ideas.repec.org/a/ibn/assjnl/v13y2017i8p74.html
   My bibliography  Save this article

Consumer Behavior Analysis in Choosing Conventional or Sharia Mortgage Product in Indonesia

Author

Listed:
  • Mochamad Adiyanto
  • Ujang Sumarwan
  • Imam Teguh Saptono

Abstract

The objectives of this study are 1) Analyze sharia mortgage market segment based on demographic and psychographic, 2) Analyze the factors that influence the type selection of sharia mortgage, 3) Formulate the managerial implications to increase market share sharia mortgage. This study used two approaches, the first approach is to use AIO (Attitude, Interest, Opinions) psychographic factors to measure consumer lifestyles before mapped into multiple segments. The second approach is to use the planned behavior theory (TPB). TPB is used to find out the factors that influence consumer in making decisions to purchase sharia mortgages. The data used is primary data that is quantitative. The primary data was obtained from questionnaires by consumers who will buy a house through mortgage facilities. The sample is determined intentionally (convenience sampling). The respondents are 150 people. The results showed that consumers are going to buy a house through mortgage facilities divided into 3 clusters. The first cluster is respondents who chose a sharia mortgage have monotonous, introvert, conservative and conformist personalities. The second cluster are respondents who chose conventional mortgages and have dynamic, extrovert, risk-taker and rationalist personalities. Meanwhile, the third cluster is respondents who chose conventional and sharia mortgages simultaneously and have dynamic, extrovert, risk-taker and universalist personalities. Based on the multiple regression analysis it shows that the output evaluation factor (X2) significantly affects the respondents’ interest in proposing a sharia mortgage, while the trust behavior factor (X1), the trust control (X3), the motivation (X4), the trust control (X5), power factor control (X6) have no significant effect. This study implies that sharia bank management should focus on 3rd clusters because it has a big potential market through generic strategies, market challenge strategies and marketing mix strategies.

Suggested Citation

  • Mochamad Adiyanto & Ujang Sumarwan & Imam Teguh Saptono, 2017. "Consumer Behavior Analysis in Choosing Conventional or Sharia Mortgage Product in Indonesia," Asian Social Science, Canadian Center of Science and Education, vol. 13(8), pages 1-74, August.
    • Handle: RePEc:ibn:assjnl:v:13:y:2017:i:8:p:74
    as

    Download full text from publisher

    File URL: https://ccsenet.org/journal/index.php/ass/article/download/68088/37882
    Download Restriction: no
    File URL: https://ccsenet.org/journal/index.php/ass/article/view/68088
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Małgorzata Łatuszyńska & Fatimah Furaiji & Agata Wawrzyniak, 2012. "An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 6(3), September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nevie Chrislie Kinzonzi Ngongo & Priscilla Achiaa Amoateng, 2022. "Factors influencing the online buying behaviour of the consumer: A case study on students of Marien Ngouabi University," Technium Social Sciences Journal, Technium Science, vol. 29(1), pages 353-362, March.
    2. Waqar Muhammad Khan & Moniba Sana & Safia Mansab, 2023. "Contributing Features that Alter Purchasing Behaviour of Cash and Carry Customers in Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(3), pages 722-737.
    3. N Kavitha & G Saran & G Vignesh Ram, 2023. "Factors Influencing Consumer Buying Behaviour in Modern Era," ComFin Research, Shanlax Journals, vol. 11(3), pages 14-19, July.
    4. Andrii Galkin & Popova Yuliia & Bodnaruk Oksana & Zaika Yuliia & Chuprina Elena & Denys Shapovalenko & Oleg Kolonataievskyi, 2019. "Attractiveness Modeling of Retail on Emotional Fatigue of Consumers," South East European Journal of Economics and Business, Sciendo, vol. 14(2), pages 106-116, December.
    5. Rohanaraj Thangarasa Tiburtrious Andrew, 2023. "The Purchase Behaviour Towards Consumer Goods During Economic Crisis – A Middle Eastern Perspective," Economics, Sciendo, vol. 11(1), pages 85-106, June.
    6. Theodoridou, Glykeria & Tsakiridou, Efthimia & Kalogeras, Nikos & Mattas, Konstadinos, 2019. "The Impact of the Economic Crisis on Greek Consumer Behaviour towards Food Consumption," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 10(03), July.
    7. Xiao Hu & Yang Wang & Jidong Huang & Rong Zheng, 2019. "Cigarette Affordability and Cigarette Consumption among Adult and Elderly Chinese Smokers: Evidence from A Longitudinal Study," IJERPH, MDPI, vol. 16(23), pages 1-20, December.
    8. Muza, Olivia & Debnath, Ramit, 2021. "Disruptive innovation for inclusive renewable policy in sub-Saharan Africa: A social shaping of technology analysis of appliance uptake in Rwanda," Renewable Energy, Elsevier, vol. 168(C), pages 896-912.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:assjnl:v:13:y:2017:i:8:p:74. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.