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Identifying and Ranking Health Tourism Development Barriers in Iran Using Fuzzy VIKOR Method

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  • Mohammad Reza Taghizadeh Yazdi
  • Hamid Barazandeh

Abstract

The present research is an applied study which employed a descriptive-correlation method. After a review of the related literature and survey of opinions of health tourism industry experts, the considered criteria in evaluation and ranking health tourism barriers were determined. Subsequently, 4 criteria (price, quality, accessibility, and proper time) were selected as the most important criteria. Using purposeful sampling method, out of cities and regions with health tourism attraction, four cities were selected as the most important cities with health tourism attraction. Using Fuzzy VIKOR method, quality was found to be the highest importance and proper time was determined as the lowest important criterion. Among sub-indices, improper medical quality was found to have the highest importance (weight). Among the selected cities, Mazandaran was found to have the highest priority. Shiraz, Tabriz and Mashhad, then, had the highest importance, respectively, in terms of health tourism development barriers.Â

Suggested Citation

  • Mohammad Reza Taghizadeh Yazdi & Hamid Barazandeh, 2016. "Identifying and Ranking Health Tourism Development Barriers in Iran Using Fuzzy VIKOR Method," Asian Social Science, Canadian Center of Science and Education, vol. 12(5), pages 1-54, May.
    • Handle: RePEc:ibn:assjnl:v:12:y:2016:i:5:p:54
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    Cited by:

    1. Hossein Esfandyari & Shahla Choobchian & Yadgar Momenpour & Hossein Azadi, 2023. "Sustainable rural development in Northwest Iran: proposing a wellness-based tourism pattern using a structural equation modeling approach," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-15, December.
    2. Peiman Ghasemi & Amir Mehdiabadi & Cristi Spulbar & Ramona Birau, 2021. "Ranking of Sustainable Medical Tourism Destinations in Iran: An Integrated Approach Using Fuzzy SWARA-PROMETHEE," Sustainability, MDPI, vol. 13(2), pages 1-32, January.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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