Chinese Netizens’ Reactions to Red Classics Cinema Animation A Case Study of Taking Tiger Mountain by Strategy (2011)

‘Red Classics’ can be considered as an important subgenre of Chinese cinema animation, which is often adapted from war novels, revolutionary model opera, songs and live-action films. Animated film Taking Tiger Mountain by Strategy (2011), as a Red Classics cinema animation production, has provoked heated discussion among Chinese netizens in two largest online film communities and review aggregator sites Douban Movie and Mtime. This paper reveals the Chinese netizens’ reception process of this movie before and after public screening by analysing the relevant brief comments and longer film reviews from the above two websites. Chinese audiences’ expectation on Taking Tiger Mountain by Strategy was relatively negative before exhibition in cinema. This can be partly attributed to the emotional discontent over the previous Chinese animation and government intervention on artistic creation. However, there has been a gradual shift in the attitudes of netizens towards this movie after the public exhibition, the reviews have become more objective, rational and positive. This article aims to identify the reasons behind such attitude change by applying reception studies approach, and how and to what extent these elements have affected Chinese netizens’ evaluation process.