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The Importance of Fieldwork Research to Reveal Women Entrepreneurs Competence in Communication

Author

Listed:
  • Rini Sudarmanti

    (Ghent University, Communication Science Dept. Belgium)

  • Sofie Van Bauwel

    (Ghent University, Faculty of Political and Social Sciences, Dept. of Communication Science, Belgium)

  • Chia Longman

    (Ghent University, Dept. of Languages and Cultures, Center of Intercultural Communication and Interaction (CICI), Belgium)

Abstract

This study reviews the main bases of interpersonal communication competence that determine women entrepreneurs’ success: knowledge, motivation, and communication skills. The rising phenomenon of women becoming entrepreneurs could encourage the processes of socioeconomic development; however, many women face barriers when trying to become successful entrepreneurs. The literature suggests interpersonal communication is especially relevant in the construction of women’s business networks, and that various communication acts showcase women entrepreneurs’ knowledge, in terms of understanding social contexts, and motivation. Despite the literature’s existing breadth, further studies are stll needed to complete this topic because the research subjects do not always easily express their subjective consciousness. Accordingly, fieldwork research, which provides qualitative data, is an alternative way to gather findings.

Suggested Citation

  • Rini Sudarmanti & Sofie Van Bauwel & Chia Longman, 2013. "The Importance of Fieldwork Research to Reveal Women Entrepreneurs Competence in Communication," Journal of Women's Entrepreneurship and Education, Institute of Economic Sciences, issue 3-4, pages 74-87.
    • Handle: RePEc:ibg:jwejou:y:2013:i:3-4:p:74-87
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    More about this item

    Keywords

    Small business; communication; entrepreneur; fieldwork; women;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • B54 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Feminist Economics

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