The Smes And Their Digital Preparation: Guanajuato (Mexico) Study Case, Las Pymes Y La Preparacion Digital: El Caso De Guanajuato, Mexico

Guanajuato state is encountering the challenge of having among the best economic growth among the Mexican Republic States in the past three years. The state government predicts sustainable growth within the next years and that during this administration period 2012-2018, MSMEs will be consolidated. It is for this reason that MSMEs will require a set of tools such as the ICTs to accomplish their target growth and brand positioning. We establish wo goals for this paper. The first is to determine if the level of Digital Preparation DP at the SMEs is influenced by internal indicators POER and external indicators PEER. The second is to determine if SMEs from Guanajuato State are digitally prepared to encounter changes imposed by a globalized economy. All of this is done using a methodology of descriptive, correlational and linear regression type over a random and stratified sample of 677 economic units of the most representative cities in the state. The results indicate that both POER and PEER influence the Digital Preparation of companies. Unfortunately, SMEs are still on a initialization phase. This means that for the State’s Government to fulfill their expectations, they must meet challenges. They face the challenge that SMEs achieve sufficient grade of consolidation on their DP so they can meet any changes imposed by the world’s globalized economy.