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Pricing Policy: A New Methodology Based On Costcompetitive Structure Of The Company, Politica De Fijacion De Precios: Una Nueva Metodologia Basada En La Estructura De Costos-Competencia De La Empresa

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  • Martin Alberto Rodriguez Brindis

Abstract

This paper presents a theoretical review of the different approaches used by companies to set price of their products, showing the scope and limitations of each. It also presents a new methodology in pricing policy based on cost and competition, having in mind the whole cost structure of the company versus the competition prices in order to estimate and suggest a price. This is done using a weighing scheme that allows us to assign an appropriate weight to the main competitors in the target market of the company and a weight to the cost structure of the firm.

Suggested Citation

  • Martin Alberto Rodriguez Brindis, 2015. "Pricing Policy: A New Methodology Based On Costcompetitive Structure Of The Company, Politica De Fijacion De Precios: Una Nueva Metodologia Basada En La Estructura De Costos-Competencia De La Empresa," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(2), pages 121-128.
    • Handle: RePEc:ibf:riafin:v:8:y:2015:i:2:p:121-128
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    More about this item

    Keywords

    Pricing; Price Strategies; Cost Structure; Competition;
    All these keywords.

    JEL classification:

    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • M29 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Other

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