WOMEN ENTREPRENEURS: SIMILARITIES AND DIFFERENCES BETWEEN CITIES OF TORREON AND SALTILLO, COAHUILA",MUJERES EMPRENDEDORAS: SIMILITUDES Y DIFERENCIAS ENTRE LAS CIUDADES DE TORREON Y SALTILLO, COAHUILA Abstract: Gender equality is a construction of spaces that involves breaking traditions of discrimination against women for its full realization in the personal and social environment. Recent decades have involved important studies on violence and to a lesser extent referrals to economic empowerment which are of great interest regionally to higher spheres. This research determines factors that most influence female entrepreneurship, contrasting the profile of women entrepreneurs in the cities of Torreon and Saltillo, in Coahuila, Mexico. The research is motivated by growth and participation of women in the working world. The dimensions analyzed were: demographic Emprendedoras-caracteristicas, environment and organization, indicators or economic performance and indicators and motivational aspects and social setting. The empirical inquiry encompassed a sample of 66 and 29 MSMES in Torreon and Saltillo, Coahuila, respectively. The comparison of women entrepreneur profiles in both cities show evidence of a predominance of conjunction of reasons such as the need and opportunity to engage in a business, higher concentration in the trade and services sectors, and a large number of women having economic dependents. However, in Saltillo average age and university studies (40 years and 48%) is lower than in Torreón (47 years and 68%). The evidence shows that women's work is crucial in the development of families

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