Strategic Analysis For Micro, Small And Medium Enterprises (Msme): An Empirical Study In Torreon, Coahuila, Mexico, Analisis Estrategico Para El Desarrollo De Las Micro, Pequenas Y Medianas Empresas (Mpymes): Estudio Empirico En Torreon, Coahuila, Mexico

Micro, Small and Medium Enterprises (MSMEs) are a decisive element in the business world. They create jobs and provide a source of employment for regions and nations. They have disadvantages such as lack of professionalism in their management, and advantages, in their flexibility. The goal of this study is to analyze the situation of these enterprises in Torreón. We wish to identify their strengths and weaknesses, and to make comparisons with studies in the State of Coahuila and Iberoamérica. We examine stratified finite population comprised of 113 subjects out of 2,480. The questionnaire and the structure of the database were provided by FAEDPYMES. The methodology included descriptive analyzes, ANOVA and hypothesis testing. The results were analyzed and conclusions fell into four categories: Characterization of companies, expectations and business climate, Strategy and Organization, Technology and Innovation, and Key Performance Indicators.