Analysis Of The Financial Situation And The Aplication Of Planning Tools In Family Building Companies Of Campeche, Mexico, Analisis De La Situacion Financiera Y La Aplicacion De Herramientas De Planeacion En Constructoras Familiares De Campeche, Mexico

Nowadays in Campeche City, Mexico it is generated an economic development that requires to its familiar businesses to formulate strategic plans independently from the sector they belong to realize their long-term objectives, and integrate to a business world in constant evolution. This study is descriptivetype because it measures or recollect information about the variables involved in the studied problem as the level of knowledge of strategic management, and its possible advantages, as well as the indicators that integrate the financial position; the design is non-experimental transversal because the data was collected in one single moment in its natural context, through interviews with the founders. The main objective of this study is to evaluate the perception of the founder partner about strategic management, and its incidence on the financial position of the businesses; the results show little knowledge from the managers about it as a tool for designing of positioning strategies, and permanence in the market, that is showed in the financial position of the businesses, the ones that have been highlighted were due to empiricism, and individual capacity of the founder partner.