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Strategic Planning Process In Dental Clinics: Evidence From Mexicali, Baja California, Mexico, La Planeacion Estrategica En Las Clinicas Odontologicas De Mexicali, Baja California, Mexico

Author

Listed:
  • Alda Graciela Olivas Ugalde
  • Cruz Elda Macias Teran
  • Leonel Rosiles Lopez
  • Jessica Lizbeth Cisneros Martinez

Abstract

This study analyzes the strategic planning process of the dentistry sector. We select dental clinics registered in Dental Surgeons Association of Mexicali, Baja California for analysis. The purpose of this research is to determine if dental surgeons know, apply and perceive strategic planning as a tool to forecast and achieve higher performance. A probabilistic method based on a sample of 54 dentists was used involving a questionnaire of 20 items. The results show that 51.8% of dentists do not know strategic planning and 55.5% do not use strategic planning due a lack of knowledge. We conclude that business administration issues should be included in dentistry education.

Suggested Citation

  • Alda Graciela Olivas Ugalde & Cruz Elda Macias Teran & Leonel Rosiles Lopez & Jessica Lizbeth Cisneros Martinez, 2012. "Strategic Planning Process In Dental Clinics: Evidence From Mexicali, Baja California, Mexico, La Planeacion Estrategica En Las Clinicas Odontologicas De Mexicali, Baja California, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 5(4), pages 97-106.
    • Handle: RePEc:ibf:riafin:v:5:y:2012:i:4:p:97-106
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    More about this item

    Keywords

    Strategic planning; administration; dental clinics; dentist; business;
    All these keywords.

    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General
    • I20 - Health, Education, and Welfare - - Education - - - General
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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