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Marketing Processes And Quality Attributes Of Products And Services From The Manufacturing Industry Of Puebla, Mexico El Proceso De Marketing En La Mejora De Los Atributos De Calidad De Los Productos Y Servicios En La Industria Manufacturera De Puebla, Mexico

Author

Listed:
  • Enrique Dario Romero y Cejudo
  • Mario Antonio Burguete Garcia
  • Ramon Sebastian Acle Mena

Abstract

The objective of this research is to determine the relationship between marketing processes and development of quality attributes of product or service of manufacturing companies in the Municipality of Puebla, Mexico. This research contributes to theoretical knowledge by demonstrating that quality attributes of products or services is a problem of competitiveness for companies. The results presented correspond to quantitative research, applying a model to indicate the influence of the marketing process in the development of quality attributes of products. The concept of quality attributes of the product or service and marketing process in the manufacturing industry were used in a practical way. Results show a directly proportional association with a positive and moderate association between the variable marketing process and the variable quality attributes of the product or service

Suggested Citation

  • Enrique Dario Romero y Cejudo & Mario Antonio Burguete Garcia & Ramon Sebastian Acle Mena, 2019. "Marketing Processes And Quality Attributes Of Products And Services From The Manufacturing Industry Of Puebla, Mexico El Proceso De Marketing En La Mejora De Los Atributos De Calidad De Los Productos ," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 12(2), pages 23-40.
    • Handle: RePEc:ibf:riafin:v:12:y:2019:i:2:p:23-40
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    More about this item

    Keywords

    Marketing Process; Quality Attributes of Products and Services and Manufacturing Industry;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General

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