Training And Advice For The Perdurability Of Microenterprises In Fusagasuga (Capacitacion Y Asesoria Para La Perdurabilidad De Microempresas En Fusagasuga, Colombia)

According to data provided by the Cámara de Comercio of Bogotá, Fusagasugá location, between the years 2013 and 2014, 757 business organizations cancelled their commercial registration. This research focuses on developing a plan of action to strengthen micro-enterprises. This is developed based on an analysis of causes which forced to micro-entrepreneurs to close. In a first phase we used descriptiveanalytical research and the application mode. Thus, functional areas of micro-enterprises, identifying problems, weaknesses and strengths were analyzed. Some 141 entrepreneurs participated in the process. We develop a database, to culminate the data and analyze through contingency tables. We identify the main causes of mortality incidents among these organizations including: low level of administrative knowledge, little administrative experience, lack of advertising media, use of an empirical accounting, resistance to innovation, and so on. We determined that a majority of micro-enterprises were family managed by its owners, employing few people. Life achieved was in the range of 1 to 4 years