Competitiveness For The Use Of Electric Energy In Gas Stations On The Frontier String Mexicali – Calexico, Competitividad Por El Uso De La Energia Electrica En Gasolineras De La Franja Fronteriza Mexicali – Calexico

Achieving and maintaining competitiveness in a specific line of business requires knowing resources, environment, competition and infrastructure of the context in which it operates. Electrical energy is a resource and infrastructure of the country in which it is located. Companies are a key factor for the development of productive and commercial activities. Therefore, we study the use and expense of industries and businesses related to electricity. We encourage firms to take actions that leads to the reduction of consumption and operational costs and achieve a sustainable use that benefits the environment. In border areas such as Mexicali - Calexico, it is possible to contrast the competition between lines of business, such as gas stations. This study points out, considering the electricity supply a competitive factor, on which side of the border a gas station are more competent and suggested actions to turn electricity consumption into a competitive advantage. We choose gas stations as an object of research because, in Mexico, franchises share the same physical characteristics and equipment, presenting a huge area of opportunity to extend the conclusions of this study