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Characterization Of The Of Red Fresh Tomato Value Chain In Mexico , Caracterizacion De La Cadena De Valor Del Tomate Rojo Fresco En Mexico

Author

Listed:
  • Maria Trinidad Alvarez Medina
  • Marco Alberto Núnez Ramirez
  • Teodoro Rafael Wendlandt

Abstract

Agriculture is an important activity globally for its contribution to food production for human and livestock consumption. It is important to ensure quality at every stage of the process, from production to marketing, so that healthy products are provided and priced according to quality. Value Chain study becomes more important for its impact on the local economy. Therefore, it is important to study value chains considering the different participants in the chain links. The aim of this study was to perform the characterization of the Value Chain of fresh tomato in Mexico proposed by the National Council of Producers of Tomato NPO (Consejo Nacional de Productores de Tomate A.C.in Spanish). This was done through a documentary analysis that considers this product sector, as well as the identification and characterization of links involved in the production process and marketing. When the analysis of tomato Value Chains was completed, primary activities were identified, as well as support. In the link marketing a high dependence of intermediaries is required to get the product to the consumer

Suggested Citation

  • Maria Trinidad Alvarez Medina & Marco Alberto Núnez Ramirez & Teodoro Rafael Wendlandt, 2017. "Characterization Of The Of Red Fresh Tomato Value Chain In Mexico , Caracterizacion De La Cadena De Valor Del Tomate Rojo Fresco En Mexico," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(3), pages 45-58.
    • Handle: RePEc:ibf:rgnego:v:5:y:2017:i:3:p:45-58
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    Cited by:

    1. Ilya Lokshin & Anastasia Samorodova & Evgenia Skoptsova, 2016. "Total Factor Productivity and Social Cooperation: Theoretical Framework and Tentative Empirical Analysis," HSE Working papers WP BRP 39/PS/2016, National Research University Higher School of Economics.

    More about this item

    Keywords

    Value Chain; Production and Marketing of Tomato;

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • Q10 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - General
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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