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DIFFERENT NETWORKS IN MSMEs LOCATED IN PUEBLA, MEXICO DIFERENTES REDES SOCIALES EN LAS MIPYME LOCALIZADAS EN PUEBLA, MEXICO

Author

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  • Maria Antonieta Monserrat Vera Munoz
  • Rafaela Martinez Mendez
  • Gerardo Serafin Vera Munoz

Abstract

This paper presents an analysis of the differences and particularities of the nodes that make up social networks in MSMEs located in Puebla, Mexico is presented. The sample was comprised of two groups of companies was the first 341 companies represented by their owner or manager , a questionnaire of 10 questions was applied , it is important to note that the field research was conducted in a single stage , which lasted three weeks; in the first week 91 questionnaires in week 50 questionnaires were applied in the third week and 200 questionnaires were applied. The second group consists of 114 micro and small entrepreneurs. This allowed to investigate the differences that exist in the social networks created by poblanas MSME from the environment where they are located and accordingly vary the actors involved and the exchange of knowledge that support them to remain in the market improvements in their product and processes. Noting that the environment influences the actors involved in the network and therefore in knowledge exchanges that take place between them.

Suggested Citation

  • Maria Antonieta Monserrat Vera Munoz & Rafaela Martinez Mendez & Gerardo Serafin Vera Munoz, 2014. "DIFFERENT NETWORKS IN MSMEs LOCATED IN PUEBLA, MEXICO DIFERENTES REDES SOCIALES EN LAS MIPYME LOCALIZADAS EN PUEBLA, MEXICO," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 2(4), pages 43-56.
    • Handle: RePEc:ibf:rgnego:v:2:y:2014:i:4:p:43-56
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    More about this item

    Keywords

    Knowledge Networks; MSMEs;

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other

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