A New Kind Of Social Entrepreneurship In Puerto Rico: Mujeres Ayudando A Madres

How can a doula, be the originator of such a creative business that combines a nonprofit organization with three profitable micro businesses and in addition, be a socially responsible organization? Mujeres Ayudando a Madres (women helping mothers) is a Puerto Rican nonprofit organization whose goal is to support women in the childbearing stage and promote a constructive culture based on the physical and psychological health of families. Vanessa Caldari, a midwife and a certified doula (a trained labor support person), created it. The mission of Mujeres Ayudando a Madres is to promote the rights, education and wellbeing of women during their pregnancy. Its integrated hybrid model produces both social value and commercial revenue through a single, unified strategy. The purpose of this case study is to present a nonprofit organization with a social responsibility mission and describe its hybrid model. This model is an alternative for nonprofit organizations to be self-sustainable. During this era of increasing cutbacks government funding, the hybrid model helps organizations to survive and grow.