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Pac.Nw Travel Online

Author

Listed:
  • Lynda S. Livingston

Abstract

Michael Powers licensed a series of domain names that he thought would allow him to create a profitable set of online tourism marketing sites. The case asks students to evaluate the feasibility of the business, given Michael’s projections. Given what they find, students are then asked to assess how reasonable are two of his current arrangements with stakeholders. The case allows students to practice fundamental valuation techniques on a cutting-edge business model. It is targeted toward MBA and advanced undergraduate corporate finance courses.

Suggested Citation

  • Lynda S. Livingston, 2013. "Pac.Nw Travel Online," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 4(2), pages 107-130.
    • Handle: RePEc:ibf:rbfstu:v:4:y:2013:i:2:p:107-130
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    More about this item

    Keywords

    SEO; SEM; Internet Marketing; Private Firm Valuation;
    All these keywords.

    JEL classification:

    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions

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