IDEAS home Printed from https://ideas.repec.org/a/ibf/ijmmre/v9y2016i1p81-96.html
   My bibliography  Save this article

Do Consumers Recall Products’ Warning Labels? A Meta-Analysi

Author

Listed:
  • Mohamed M. Mostafa

Abstract

Meta-analysis is a statistical technique that allows one to combine the results from multiple studies to glean inferences on the overall importance of a certain phenomenon. This study employs a substantive metaanalysis approach to quantitatively summarize the results of empirical studies of the direct impact of products’ warning labels on consumers’ recall. When all the available estimates are combined and averaged, there seems to be a genuine and positive effect of warning labels on consumers’ recall (average effect size = 0.34, aggregate n = 1882). The findings of this study significantly refine the body of knowledge concerning the impact of products’ warning labels on consumers’ recall, and thereby offer an improved conceptual framework for marketers and warning label designers.

Suggested Citation

  • Mohamed M. Mostafa, 2016. "Do Consumers Recall Products’ Warning Labels? A Meta-Analysi," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 9(1), pages 81-96.
    • Handle: RePEc:ibf:ijmmre:v:9:y:2016:i:1:p:81-96
    as

    Download full text from publisher

    File URL: http://www.theibfr2.com/RePEc/ibf/ijmmre/ijmmr-v9n1-2016/IJMMR-V9N1-2016-6.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mostafa, Mohamed M., 2022. "Five decades of catastrophe theory research: Geographical atlas, knowledge structure and historical roots," Chaos, Solitons & Fractals, Elsevier, vol. 159(C).

    More about this item

    Keywords

    Warning Labels; Consumer Recall; Meta-Analysis;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibf:ijmmre:v:9:y:2016:i:1:p:81-96. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mercedes Jalbert (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.