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Innovation And Internationalization As A Single Strategy Of The Firm: A Unification Of Theories

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  • Moisés Alejandro Alarcón Osuna

Abstract

Recently, innovation and internationalization strategies have explained firm success. Some authors argue that innovation settles internationalization while some others point that internationalization settles the firm’s innovation level. This work unifies these theories, arguing that both are a single strategy of the firm. We also argue that both theories are founded in the same set of variables like technological capabilities, technology investment, alliances and firm decision structure. Tests are based on correlation and regression analysis. We demonstrate the existence of a relationship between innovation and internationalization that can’t be explained by separating them into separate theories.

Suggested Citation

  • Moisés Alejandro Alarcón Osuna, 2014. "Innovation And Internationalization As A Single Strategy Of The Firm: A Unification Of Theories," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(1), pages 73-84.
    • Handle: RePEc:ibf:ijmmre:v:7:y:2014:i:1:p:73-84
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    More about this item

    Keywords

    Innovation; Internationalization; Firm Strategy; Technology; Alliances; Decision Making;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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