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Adoption Of Internet Banking: Evidence From France

Author

Listed:
  • Carlos R. Sanchez Sanchez
  • Jean-Baptiste Gallie

Abstract

Internet banking plays an important strategic role in the marketing of industrial banking. A previous study on a developing country (Mexico) was used as a model to show the similarities and differences with online banking in a developed country (France).This study, as in the Mexican example, examines the usage factors of online banking in France, using quantitative and qualitative methodology. Factorial Analysis suggests that there are a concrete number of common characteristics between Mexican users and French users, as well as certain distinctive characteristics between both samples. An interesting question was to see whether, in the Mexican case, the human factor is a relevant factor in the usage or non-usage of internet banking and whether it would be a weakness for French internet banking. Particular factors for French consumers were found, such as self-government (autonomy) and pragmatism.

Suggested Citation

  • Carlos R. Sanchez Sanchez & Jean-Baptiste Gallie, 2010. "Adoption Of Internet Banking: Evidence From France," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 3(3), pages 107-117.
    • Handle: RePEc:ibf:ijmmre:v:3:y:2010:i:3:p:107-117
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    References listed on IDEAS

    as
    1. Gary C. Moore & Izak Benbasat, 1991. "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation," Information Systems Research, INFORMS, vol. 2(3), pages 192-222, September.
    2. Ritu Agarwal & V. Sambamurthy & Ralph M. Stair, 2000. "Research Report: The Evolving Relationship Between General and Specific Computer Self-Efficacy—An Empirical Assessment," Information Systems Research, INFORMS, vol. 11(4), pages 418-430, December.
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    More about this item

    Keywords

    Internet banking; factor analysis; Internet banking users.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • G29 - Financial Economics - - Financial Institutions and Services - - - Other

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