E-Business Models As A Tool To Increase Mã‰Xico Small And Medium Size Enterprises’ Sales

Due to the growing incursion of electronic media in the commercial environment, identifying factors that improve competitiveness is important. The need for timely information that allows for effective decisions, as well as allowing for effective use of time and resources is paramount. To achieve this objective business models based on information and communication technologies, known as e-business models, have been developed. This study examines 189 web pages of organizations as well as the review of bibliographical and research material. The aim is to recognize business models that organizations use and to describe them. A compilation of data related to the sales of e-commerce B2C enterprises established in Mexico was carried out. The goal is to identify business models used in México and quantify increase sales via Internet of experienced by Mexican organizations. This knowledge is important to further develop e-businees models. The results demonstrate that imports and exports are increasing, new markets are emerging and confidence of the Mexican market is consolidating.