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A Marketing Competition with a Finite Termination Time: Some Differential Games

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  • Alex Coram

Abstract

This paper attempts to develop some theoretical insights into the dynamics of marketing campaigns. It studies a model where two firms are competing in an advertising campaign with sales at a specified termination date and asks how the trajectory of resource expenditures would change over time. Among its main findings are that the dynamics of competition force the firms to accelerate their expenditure on advertising throughout the entire time period.

Suggested Citation

  • Alex Coram, 2007. "A Marketing Competition with a Finite Termination Time: Some Differential Games," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 1(1), pages 157-167.
    • Handle: RePEc:ibf:gjbres:v:1:y:2007:i:1:p:157-167
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