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Digitalization of Ukrainian Companies as a Mechanism of Competitive Struggle in the Global Grain Market

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  • Liudmyla Tsymbal

    (Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine)

Abstract

Increasing competition in the global market requires new business management mechanisms and tools to provide companies with certain advantages. In particular, agricultural holdings of Ukraine in the pre-war period began to digitize actively. In wartime, the direction of digital transformation of business management was not only actualized but also partially ensured the survival of companies and the safety of their personnel. The article's purpose is to summarize Ukrainian companies' experience regarding the digitalization of economic activity. It was revealed that the largest agrarian companies operating in the grain market are represented in the rating of the TOP companies of Ukraine regarding profit indicators and sales volumes. The article analyzes the level of digitalization of production processes of such Ukrainian agricultural holdings as Kernel, MHP, Astarta-Kyiv, Ukrlandfarming, Agro-Region. Today, agricultural companies apply the elements of digitalization in a fragmented manner. However, in the future, it is expected that this will lead to the formation of a digital ecosystem that will unite all digital solutions and cause their gradual expansion to all aspects of economic activity. Digital transformation is most noticeable precisely in the traditional sectors of the economy, which were previously the least involved in automation processes. The effectiveness of the implementation of digitalization in the activities of the agricultural industry can reach 90%. In general, investments in innovative digital management and production technologies contribute to forming competitive advantages for Ukrainian businesses in the global grain market. The issue of digital interaction among various market participants remains problematic due to their use of individual approaches to digitization. Therefore, there is a need to coordinate the efforts of all market participants in order to unify approaches to the digitalization of information exchange processes, product labeling, and logistics operations.

Suggested Citation

  • Liudmyla Tsymbal, 2022. "Digitalization of Ukrainian Companies as a Mechanism of Competitive Struggle in the Global Grain Market," Oblik i finansi, Institute of Accounting and Finance, issue 4, pages 107-113, December.
    • Handle: RePEc:iaf:journl:y:2022:i:4:p:107-113
    DOI: 10.33146/2307-9878-2022-4(98)-107-113
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    References listed on IDEAS

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    1. Silvia Rolandi & Gianluca Brunori & Manlio Bacco & Ivano Scotti, 2021. "The Digitalization of Agriculture and Rural Areas: Towards a Taxonomy of the Impacts," Sustainability, MDPI, vol. 13(9), pages 1-16, May.
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    More about this item

    Keywords

    agricultural companies; digitization of production processes; competition; grain market; innovative technologies;
    All these keywords.

    JEL classification:

    • F01 - International Economics - - General - - - Global Outlook
    • F18 - International Economics - - Trade - - - Trade and Environment
    • F50 - International Economics - - International Relations, National Security, and International Political Economy - - - General
    • Q19 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Other

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