Influence of Service Quality, Innovation, Price, Promotion on Customer Satisfaction and Customer Loyalty
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DOI: 10.33146/2307-9878-2021-3(93)-125-134
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References listed on IDEAS
- Kasiri, Leila Agha & Guan Cheng, Kenny Teoh & Sambasivan, Murali & Sidin, Samsinar Md., 2017. "Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 91-97.
- Dziallas, Marisa & Blind, Knut, 2019. "Innovation indicators throughout the innovation process: An extensive literature analysis," Technovation, Elsevier, vol. 80, pages 3-29.
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More about this item
Keywords
service quality; innovation; price; promotion; customer satisfaction; customer loyalty; theme park;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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