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Modern Management Systems of Intangible Assets of Companies

Author

Listed:
  • Petro Kutsyk

    (Lviv University of Trade and Economics, Lviv, Ukraine)

  • Khrystyna Skop

    (Lviv University of Trade and Economics, Lviv, Ukraine)

Abstract

The aim of the article is to substantiate an integrated approach to the management of intangible assets of the company by applying different information systems that are designed to optimize and group information within individual responsibility centers. The existing most efficient information systems are considered, which are aimed at streamlining and optimizing the information array within production (ERP system), sales (CRM system), decision making (BI system), and marketing communications (IMC system). The use of such systems allows forming a comprehensive approach to the management of the identified and unidentified intangible assets, and increase their value. The main reasons for businesses to move to the integrated approach in establishing communications with the consumers of goods and services are defined. The features of a loyal customer are determined. The concept of '10 P' is considered, which takes into consideration the ten factors of impact on consumers and are actively used by Japanese companies.

Suggested Citation

  • Petro Kutsyk & Khrystyna Skop, 2016. "Modern Management Systems of Intangible Assets of Companies," Oblik i finansi, Institute of Accounting and Finance, issue 2, pages 156-162, June.
    • Handle: RePEc:iaf:journl:y:2016:i:2:p:156-162
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    Citations

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    Cited by:

    1. Vyacheslav Naberukhin, 2018. "Methodical Bases of Accounting and Commercial Use of the Intellectual Property Objects," Oblik i finansi, Institute of Accounting and Finance, issue 1, pages 59-63, March.

    More about this item

    Keywords

    management of intangible assets; information systems; ERP system; CRM system; BI system; IMC system;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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