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Ejecución, la parte difícil de la estrategia

Author

Listed:
  • Gonzalo Guzmán Sanjinés

Abstract

Si bien el desarrollo de las teorías sobre estrategia ha sido dramático, una parte crucial para el éxito de la estrategia viene a ser la ejecución. En este ensayo, se revisan las razones del fracaso de empresas tanto en la formulación como en la implantación de la estrategia. Se constata que para una buena ejecución es importante dotarse de recursos valiosos; para tener éxito en un mundo en constante cambio, las empresas deben ser capaces de reaccionar con presteza, el éxito en última instancia, radica en la capacidad del líder de integrar los recursos y capacidades a la implantación de la estrategia, creando así, un sistema de actividades que sea indescifrable para la competencia.

Suggested Citation

  • Gonzalo Guzmán Sanjinés, 2006. "Ejecución, la parte difícil de la estrategia," Investigación & Desarrollo, Universidad Privada Boliviana, vol. 1(1), pages 1-85–93.
    • Handle: RePEc:iad:wpaper:0506
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    More about this item

    Keywords

    estrategia; ejecución; inercia activa; liderazgo; recursos;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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