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Examining the Structural Relationships of Service Quality, Destination Image, Tourist Satisfaction and Loyalty: An Integrated Approach

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  • Yohana Yosta Permatasari
  • Fulgentius Danardana Murwani
  • S.M. Suharto

Abstract

The objectives of this research are to investigate and develop the theoretical relationship among service quality, destination image, and satisfaction and empirically examine that probability influences the tourist’s loyalty. The target population was all visitors above 17 years and who visited during November until December. A Total of 384 questionnaires were collected, coded, and analyzed. Path analysis technique used to test the influence of each variable. The empirical result of the research showed that the service quality and destination image influence the satisfaction. Moreover, the finding revealed that the destination image and satisfaction had significant effect towards loyalty. The findings of this research has a significant contribution towards the knowledge that is in line with this domain, particularly on the visitors oriented to the tourism industry with family and this aspect is not taught.

Suggested Citation

  • Yohana Yosta Permatasari & Fulgentius Danardana Murwani & S.M. Suharto, 2017. "Examining the Structural Relationships of Service Quality, Destination Image, Tourist Satisfaction and Loyalty: An Integrated Approach," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(6), pages 367-378, June.
    • Handle: RePEc:hur:ijarbs:v:7:y:2017:i:6:p:367-378
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    Citations

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    Cited by:

    1. Xialei Duan & Lawal Mohammed Marafa & Chung-Shing Chan & Han Xu & Lewis T. O. Cheung, 2020. "Measuring the Gaps in the Projected Image and Perceived Image of Rural Tourism Destinations in China’s Yangtze River Delta," Sustainability, MDPI, vol. 12(12), pages 1-16, June.
    2. Xinxiang Zhang, 2020. "Ongoing Trust and Tourism O2O Platform Continuance: A Two-Trustee Involved Model With Moderating Variable," SAGE Open, , vol. 10(2), pages 21582440209, May.
    3. Goutam Saha & Benazir Ishaque, 2022. "Impact of Service Marketing Mix Elements on Tourists’ Satisfaction During Covid-19: An Empirical Study in the Eastern Part of Bangladesh," International Journal of Science and Business, IJSAB International, vol. 15(1), pages 28-44.

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