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Global Communication – Global Culture? – Influence Variables of Intercultural Communication in Virtual Teams and Signs of Virtual Culture

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  • Petia Genkova Osnabrück

Abstract

Collaboration within virtual teams is becoming more and more important in business environment. Different studies try to identify factors which can contribute and augment effectiveness and efficiency within these teams. The following article-which is based on the results of a quantitative and qualitative study conducted in Germany and in the USA- shows that in both, the area of media competence as well as in the area of Intercultural Competence, lies the potential to improve the collaboration between virtual teams and thus to increase their effectiveness and efficiency. The study provides important implications for science and practice.

Suggested Citation

  • Petia Genkova Osnabrück, 2016. "Global Communication – Global Culture? – Influence Variables of Intercultural Communication in Virtual Teams and Signs of Virtual Culture," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(10), pages 161-177, October.
    • Handle: RePEc:hur:ijarbs:v:6:y:2016:i:10:p:161-177
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