Influence of Strategic Planning on Growth of Women Owned Micro and Small Enterprises in Kibuye Market, Kisumu County - Kenya

Strategy content and process (strategic planning) is widely considered to be one of the factors that contribute to small firm’s growth. Studying strategic processes in Micro and Small Enterprises (MSE) therefore contributes to our understanding of the growth process which on the other hand bears broader economic relevance in terms of MSE’s being a major source of job creation. The study sought to establish the Influence of Strategic Planning on Growth of Women Owned Micro and Small Enterprises in Kenya. Specifically, the study sought to determine the influence of: Organizational envisioning, and strategic planning instruments on growth of Women owned Micro and Small Enterprises at Kibuye market kisumu county, Kenya. The study adopted a descriptive survey design. The target population included women owners/managers of enterprises at Kibuye market, Kisumu County, Kenya. Stratified random sampling technique was used to establish and access the study sample of 167 respondents of the targeted 295. Primary and secondary data was collected. Primary data was collected by structured questionnaires. Secondary data was collected from relevant government institutional documents and publications in referred journals. The collected data was edited, coded and entered into SPSS version 16.0 software for analysis. Data was analyzed using descriptive and inferential statistics. In particular, Regression Analysis was used to investigate the relationships between hypothesized variables.