Investigating the Effective Factors of Attracting Foreign Tourists (Case Study: Isfahan City)

The purpose of this study investigating the affecting factors of attracting foreign tourists. This study is an applied research regarding the purpose and is a survey based and descriptive study regarding the method of execution. The sample of this study is foreign tourists that came to city of Isfahan during a period of time in autumn and winter of 1392 that were selected using simple random sampling. Required data for this study is collected by a questionnaire designed by researcher from 84 samples. The validity of this 35 question questionnaire were acknowledged by supervisor and advisor professors. Also, the reliability of this questionnaire were supported by Cronbach's Alpha of more than 70%. Study questionnaire includes demographic questions and main questions for testing hypotheses. Collected data were analysed by statistical tests using AMOS and SPSS software in two levels including descriptive tests: frequency, percent cumulative percentage, mean and standard deviation and perceptive tests for testing hypotheses and indentification the relationships between variables including t- test. Also the relationships between variables were tested by Pearson correlation test. According to study findings all of hypotheses except the hypotheses that investigate the impact of advertising and tranquility and security on tourist attraction were supported. Therefore, according to the results, destination brand, quality of facilities and hospitality services, tourism costs and tourism appeals are effective to attract tourists.